Description
This playbook shows how to stop guessing what to post and start managing sales through concrete products (SKUs).
You’ll learn how to test demand using organic Instagram and TikTok content, validate real buying intent through Google Merchant, and make clear decisions based on numbers: stop, fix, or scale a product.
Inside, you’ll find a step-by-step SKU testing system, margin filters in USD, competitor demand analysis, content hooks and scripts tied to real customer fears, Google Merchant demand diagnostics, funnel breakdown logic, a kill-switch framework, and a 14-day sprint to identify one HERO SKU worth scaling.
This playbook is built for small ecommerce and retail businesses that want clarity, not “content ideas.”
You don’t optimize algorithms here — you test products, read signals, and invest only in what the market confirms.
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